[W]hy would you be looking for an unmarked place on a map because you heard a random ctaf call on area? It is unmarked, afterall!
Hopefully the broadcast would provide enough location information to enable people on Area to assess the risk. Otherwise the broadcast would, indeed, be completely pointless.
"Cessna 210 ABC rolling at a strip 20 miles West of Tocumwal, for Griffith 9,500'"
Just common sense. I'm sure you will agree.