Their product is fairly solid but has become very bland and beige compared to the competition. Anyone remember the Blah Airlines parody that Virgin America did to mock what we assume to be United? Well that video could apply to any U2 flight: There's no premium, no wifi, no power, to moving map, no fancy lighting, no IFE, the boarding process is awful and they run out of sandwiches at row two. Still, they're making record profits and I'm happy that I have shares in them. They might not have a sexy product, but is a product we all know will be here in 10-20 years and they'll still be doing what they do best and that's relatively high frequency offerings on high density short to medium haul routes. There will be no A321s, no A330s, no Dubai and no no transatlantics which are all rumours I hear about them from time to time.
http://youtu.be/9rzfZldX4Ro