It was a Bell 206 from Smoky Mountain Helicopters:
The owner of Smoky Mountain Helicopters says five people people died in the crash. The group was on a sight-seeing ride as part of a popular tourist activity. The crash happened on Rainbow Road in Sevierville.
The first call came in at 4:15 p.m.
Emergency responders from Pigeon Forge are working the scene.
According to the Smoky Mountains Helicopters' website, the company has been offering tours of the Great Smoky Mountains National Park, Cherokee, Gatlinburg, Pigeon Forge, Sevierville and surrounding areas since 1964.
Owner of helicopter company says 5 deaths after crash