Whilst MAG may not be the best at marketing the airport, if the demand for seats to/ from BOH was there the airport could virtually sell itself. Going all the way back to 1965 when SOU's concrete runway opened, all the airlines moved out. Many have tried since, Dan Air, Euro Direct, Air Berlin etc, all have been and gone. Maybe BOH isn't in the right place to attract enough traffic to purely rely on passenger throughput?