So let's think this through. Virgin operates a long-established* successful scheduled service between MAN and ATL. They are the only operator on the route. There is no direct competition. Frequency is daily, a strong selling-point for business travellers. Load-factors are strong. At ATL, their codeshare partner offers connections across North America from the busiest airport in the world. Journey-times to the popular state of Florida are particularly appealing.
Now here's an idea. Why not withdraw two frequencies per week from the above service? Lose daily operation. Upset business clientele. Sacrifice those connecting opportunities. And instead become the second carrier twice weekly in a much tougher market, MAN-BOS. And then run that in Summer only. Does this proposition make sense to anyone?
If a Virgin executive has seriously proposed this as a good idea, we should all give generously to an appeal to fund his return to primary school.
* Includes operation by business-partner Delta.