PPRuNe Forums - View Single Post - Virgin Australia to be privatised ?
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Old 31st Mar 2016, 05:25
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1a sound asleep
 
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Originally Posted by B772
1a sound asleep
A number of years ago anything to do with Richard Branson was regarded as a 'sideshow'; nothing appears to have changed.
I appreciate your perspective. Originally as VB VA was nothing more than a LCC. It has taken a lot to get it to where it is. Where to from here?

Is the Virgin brand worth paying the large royalty fees for the name. Maybe it needs a new name and ditch the Virgin brand?
Is part of the problem the fact that have failed to join *Alliance ?
Way too different planes and the fleet?
Lack of investment from the likes of NZ to really be able to grow to become a true QF competitor?


The way I see it with no alliances or services to most international destinations its better to be a QF customer for loyalty and network of destinations. I think it is under capitalised as well as mismanaged to a degree
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