Just bear in mind True Blue FR won't suffer losses forever, the only profit from today's flights will have been ancillary revenue. They are very good at maximising yield once they have the opportunity, look at MAN-SNN, FR muscled in pushed out 3x daily EIR and were in double daily at one point, now 5x weekly and no competition. Same on many UK - DUB routes they got complacent and through a combination of fares creeping uphill and dire customer service EI started overtaking them on numbers, they are now fighting their way back with £9.99 flights all day every day and have had to refit aircraft, change policies and website and much of it in O'Leary's own words because EZY wiped the floor with them under their noses.