There's a bit of the usual Pprune confusion here.
The US ATC controllers, when instructing you to hold, will announce the cardinal direction of the pattern such as "hold south, 360 inbound right turns"
Somewhere the word "of" has crept in to add confusion.
As I said, I quickly worked out these cardinal announcements were superfluous especially where a published hold was involved - though I suppose if you were given something "ad-hoc" it might help ....