I'll see Joe Sutter's book and raise him another one:
The Sporty Game: The High-Risk Competitive Business of Making and Selling Commercial Airliners
Hardcover – July 12, 1982
by John Newhouse (Author)
Newhouse follows the development in the 60s & 70s of four widebody airliners - their target markets, technical innovations, successes and failures. A really great book IMHO.
