Innominate
I have a vague recollection of hearing about beer adverts which featured a couple of chaps saying "Where's [name]?" "He's gone for a Burton..." but that might be wishful thinking on my part.
Happily not wishful, I've seen the advert. The Bald Buck in Lichfield was a bloody awful pub but they had a number of beer adverts in a quiet corner and that was amongst them. It wasn't a couple of chaps, it was a parade.