It's a trick of the photograph.
The A330 has a twin axle bogie which is tilted on the approach with the rear axle lowest. See photo of the same aircraft
here.
The sequence of events is rear axle touches down, spoilers deploy automatically and the reverse can be deployed. This can all happen before the front axle touches down. If you look at the photo, the tyre smoke is coming from the forward axle, not the rear and there is no tyre smoke visible from the first touchdown, so it must have happened further back down the runway, which is when the reversers were deployed.
FF