West End of London
Have to agree, the West End should have been destination from all of the airports and, sadly, Southend would have most probably come last in that race.
However what it does show is that if you do need to visit the East End then Southend is very well placed. They need to refine their message and talk specifically to those businesses that need access to the East End at cheaper than London City prices.
If the airport understands what their niche offering is and understand who their customer is, they should get some bizjet movements in.