I flew in a small airship at Cardington some years back. It needed quite a large ground crew to stop it moving about. As I recall they used teams of Air Cadets or Scouts? Boarding passengers took awhile because it was one on, one off, one on, one off... to keep the weight reasonably stable.
It was nice to take a slow pleasure flight around the countryside but I'm not sure about application beyond that. Perhaps as a replacement for sea freight?