Not sure if this has been mentioned in the past 21 pages but, when in discussion with Bristow's CFO some years ago, I asked why the stock price was important to the business. The answer was that a buoyant stock price makes borrowing money much cheaper and easier. And conversely if the stock is rock bottom this shows investors have no confidence in the profitability of the company and thus it can't be too surprising if those considering lending it money feel likewise. If a company can't borrow money at reasonable rates, it has a problem.