Hmmmm
Not often I react to this kind of news but most of my gripes have been covered by others so will just add -
I've been taught by, flown with and know lots of female pilots. Not one of them anything less than excellent.
I think it's patronising to the women actually and they could be tainted somehow - everyone else has done it the hard way so they should too.
The £600k could have been used in a recruitment / selection type thing under EZ's banner to generate interest but then it's up to them (the candidates) to continue under their own initiative.