The A-380 will survive. It's the only one of it's kind and, despite low numbers, it will plod along the production line for a long time. I predict.
As to discounts, which you can experience if you buy a new car 'Your road tax paid/cash back' it's all the same. When working in IT, I recall a company who did much business with the late (unlamented) Robert Maxwell. It was well known that Maxwell would call in the MD of the supplier and bluster about prices and how he would not sign blah-blah. The MD then reduced the price and Maxwell signed.
The company had, of course, put up the price in the quotation as they knew that they would be asked for a ridiculous discount for the privilege of supplying Maxwell and they did not wish to be driven out of business. I have worked with men who 100% 'got off' on negotiating a discount as proof of their manhood and domination over the other man, who was just trying to sell his product.
Nothing new under the sun ...