Full credit to them for lifting their game from the marketing shambles of 12 months ago.
However, the results to date need to be remembered in so far as there's been no competition, no integrated route network (and the vulnerabilities it brings) and no interline agreements. Let's face it, a facebook page and a very average website would be no match for the competition if or when they choose to muscle in on the action.
Whilst they are streets ahead of where they were this time last year, I would hope they have spent as much time and effort building a very effective sales and marketing team as they have at expanding their network and preparing for the arrival of new airframes and destinations.
This is unmistakenly what makes them vulnerable and at risk of an early failure in their RPT endeavour. When you have no marketing expertise capable of fending off the competition or more importantly, forcing them to think twice about trying to steal your customers, you're inviting competition.
Serious, determined competition will spell the end of this airline in its current form! Maybe they get that and what's coming will be a huge improvement on the current approach to sales and marketing.
Who is the head of sales and marketing? I note there is still no one listed on the website.