In most military transport airplanes, passenger seats are facing backwards. Provides better crash protection, they say. Sounds plausible as you are crushed into your seat on impact, and not thrown with your face into the seat in front of you (and at the same time squashing your baby which is belted to your lap with the oh-so-important-and-safe-babybelts).
I'd assume that 95% of the general public will want to have cheaper tickets to travel on a plane with backwards facing seats. My USD 0,02 or whatever this is worth...