I'm with you on that one Flightrider.
Plus AMS would put them in a fight with KLM, something I could never see BE winning due to the need to secure a large market for AMS like EZY managed to do at BRS and operate side by side with KLM.
It will be an interesting announcement nonetheless, especially since they were trying to find a coffee supplier all of last week via Twitter for 1,000 coffee's to be served off-site from 7:30AM on Monday morning, they also hinted it was to be a very special day, which was going to be ... 'Very Purple' !