just a thought
A.phlegm.med
Rather than extol what you see as the benefits of the job ....
Listen & change the conditions that will keep the key personnel, ex. pilots. Those are the people that actually complete the task of getting people from A to B after all the hard work of planning, marketing, sales, etc.
A carefully crafted brand can be tarnished by the loss of key personnel.
As you say "Take a step back, look at the big picture and choose wisely"
CK