If you have had enough of Dubai and are only focused on a exit strategy, then BA is at present as good as it probably gets if you are European and don't mind commuting, should you wish to live outside London. However I don't know anyone in EK that is interested in BA because it's BA. This purely down to personal circumstances and lifestyle choice and you will find a myriad of opinions, as to how appealing BA is for some and not for others, as we have seen here.