I do not think he is being over-dramatic in the slightest. On routes of this nature, it is not uncommon to be 20-30% sold for the summer season at this stage in January. Flybe will therefore have lost 20-30% of the potential custom for these routes by going on sale late. The real question is whether the remaining 70-80% who they have the opportunity to capture will provide sufficient volume to sustain the services being provided.