They have been calling themselves NI's ORIGINAL low cost airline as well.A lot of reinventing seems to be taking place as I never recall them as a particularly low cost mob in the past.As to why they need to offer "free seats" in the middle of the summer when people traditionally like to get away from here is a further mystery.Loss leader or a desperate clutching at straws?Let's see how they do with even more competition.Something will give eventually...but in the meantime the ball is firmly in the travellers court.