The company had planned to rename their Twitter account from @AgustaWestland to @Finmeccanica-Helicopters but Twitter has a 15 character limit on user IDs. Right now, the @AgustaWestland userid remains, but the account title has been changed to "FNM Helicopters", which means nothing to anyone - but reflects the FNM stock exchange code under which the group company trades. Along with the 15 character limit on Twitter user IDs, there is a 20 character limit on account titles, and "Finmeccanica Helicopters" exceeds that.
How well thought out was this?