An empty leg from a "privat" company from JFK to LHR is offered for 100 000 us dollars on their own website which nobody knows and no one will ever never book.
BUT/NOW
they come up with a plan to sell at least like 5 seats for 4000 us dollars from the us east coast to london during/via expedia. What do they have to do to appear on Expedia? ... (instead of flying home empty)