If you watch Bloomberg you would have seen the analysts talking about our fuel hedge blunder. We're starting each financial year at minus $6billion hkd and we go from there. It is possibly the worse fuel hedge miscalculation in the history of aviation in dollar terms.
The last 3 months have changed analysts predictions in that they now see the cost of oil staying cheaper for longer. Another3 or 4 years.
What CX is doing at the moment is the equivalent to operating with a massive debt load.
Other airlines are killing us if you look at rpks etc, I'd love profit share but I'd just be happy to make it through to 2018 without SLS.
All the new planes in the world won't make a lick of difference if we can't get seats filled at a price that covers fuel hedging. And our competitors know this.
The 1980s CX everyone sobs about and misses with its huge profits and no competition wouldn't last 6 months in a 2016 operating environment.