You can send as many press releases out as you want but
it`s upto the editors of the papers to choose what they run, therefore
a London centric paper is less likely to cover a Manchester story
now of course the evening news will run the story as will Northwest
Business News. The article will have been produced by the
PR office
at MAG for general consumption and therefore will be the same from
paper to paper as they request that their text is used and any further
info will have to scrutinised by MAG before printing