The route is well performing and as a consequence –inc. institutional support– it will upgrade from B757 to B767 as from next Summer
Turkish Airlines also bringing A330 on peak season. Lot of connecting passengers from Iran, Libano, Qatar and UAE traveling for leisure to Marbella. Some of them own some luxury villas there.
Qatar Airways also interested in Malaga in the medium term. They are investing over the area... building and buying hotels & resorts.