So if GM decided to up the price of a Chevy close to that of a Cadillac, which would you buy if you had those two choices? It's as simple as that.
Interesting theory. Except that the latest F-16V is quite a bit cheaper than the F-35, both to procure and to operate/sustain. Looks like the choice is not quite "as simple as that."
The idea of a new version of the F-16 “has come and gone over the past decade,” said Richard Aboulafia, vice president of analysis at the Teal Group in a telephone interview. “The F-35 is no one’s idea of a mass market fighter given its current price point. Even in the elite market of a maximum of a dozen countries, you’re seeing a lot of pushback against the F-35 because of price. The company [Lockheed Martin] is good at hedging its bets against F-35 and marketing major upgrades.” The F-16V will be attractive, Aboulafia said, because “it’s less than half the price” of a JSF.