Viking,
Easy does it, eh? I ADORE Southwest, but the smug "so what" and "Success is the ultimate revenge" just opens the door to pointing out specific events where doing things "differently" at Southwest led to some unpleasantness. Because I'm assuming you are who you say you are, I'll give you the benefit of the doubt and simply suggest that you not present you and your employer as such a tempting target on this forum...
Dave