Dick is right the only way to operate commercially is to have low capital cost aircraft with a good coat of paint and nice interiors, the punters just don't know otherwise.
I use to have a Citation 2, it was the first to get to 10,000 hours, but looked good, cost was $900,000, competiting against me in the charter market was another C550 with only 2,000 hours costing $2,000,000
Both looked identical, guess which aircraft made money.