The market IS there.
This isn't like a new passenger route. It's fully transferable.
If they had never started in the 1st place one could understand it but to start and then finish in such a short space of time is madness.
That said maybe they were given free charges as it would suited have suited MAG to get some headline business for the 1st customer to airport city South. Until yesterday's news its not exactly racing ahead is it ?
I'm this instance however it makes a nonsense of paying what must surely be a premium to have the warehouse house located next to Manchester Airport. If you are simply trucking it to EMA why not set up in say a much chesper area ?
Not exactly great for the environment either if you are still wearing a loincloth!
It begs tge question what is the point of having a facility like this here ?