Jet2 branding and marketing
There has been a bit of chatter on the EXS facebook group about the Jet2.com branding. People saying that tagging .com onto the end of your company name is an outdated concept from before "everyone" was on the internet. Someone also said that it annuls the whole original marketing concept of Jet2 i.e. Jet to <a destination>. I am inclined to agree. Anyone else got any thoughts?