In BA it is standard procedure that
A) the captain makes reference to the safety briefing.
B) the passsngers attention is drawn to it starting.
C) that everyone can see a demonstration/all tv's are working
Even then i see one SOB card being looked at about once every 4-6 months.
People take it for granted that the crew will get them out.
WELL, not if the aircraft is on fire and its pitch black ,full of smoke.
Cabin crew are required to remain onboard until the point they reasonably feel their life is in danger.
If the pax KNEW what they were doing, evacuations would be alot quicker/safer.
There is a senior cabin crew member at BA also who say's
(with no introduction)
"LADIES AND GENTLEMAN - Do you know how to get out of this aircraft in an emergency - Do you know the location of your nearest and alternative exit - Do you know fully how to use your lifejacket and the location - and Do you know what to do if the aircraft loses its cabin pressure - ?. . . .
"Well i can fully assure you that the answers to all these important questions and more are now being bought to you on the tv monitors in each cabin .
For your peace of mind i recommend that you give them the next 187 seconds of your full attention."
It works .