Emirates Group announced transformation plan, per Gulf News
Emirates Group said a seasoned senior executive will head the Enterprise Change Management team but did not say who had been appointed to the role. The executive will be given a mandate and resources and funding to implement the changes across the Group.
“The goal is to transform Emirates and Dnata into the leading customer-centric, technology-enabled travel experience enterprises,” the statement said.
The transformation will cover all parts of the business, from airline ticket booking to back-office functions. There will be “functional change” across the Group, Emirates airline President Tim Clark stated.
Emirates Group is considering using big data, predictive analytics, artificial intelligence, machine learning, robotics, crowd sourcing and collaboration as part of the transformation, Clark said.