It is not a CX initiative, it is a challenge from QF Link and the fine lady pilots of CX have accepted this challenge.
Please be kind, breast cancer is the No 1 killer of all cancers of women worldwide, and men do in fact also get breast cancer.
All money's raised will be going to a worthy cause, breast cancer research - and it is also fun to wear pink to work too, isn't it?
They say change is as good as a holiday - let's have some fun with this harmless episode.