BTB might have put the case rather indelicately but I do think he has a point (and I speak purely as a passenger).
I never have a problem with being asked to help keep the aircraft tidy and CLEAN - whether it be Ryanair shorthaul or BA to Africa.
I'm often staggered by the sheer ignorance of many passengers who simply dump refuse all around themselves. They may be happy sitting in the middle of it but I'm not!
And we are not just talking budget airlines to the Costas. The business class sections on the GLA red-eyes to LHR sometimes look like the aftermath of the newpaper origami World Championships.
It's not just an airline problem, it's a societal one. We are living in a country populated by a lot of ignorant, rude, selfish people - many of whom couldn't spell 'self respect' yet alone show any.