It was branded as Virgin Atlantic, if you had googled "Virgin Little Red", you would have found it.
But why would you do that?
These things need a critcal mass when feeding long haul and Sir Beardy and Sir BMI just couldn't come to terms. #egoclashmuch?
Yes, it does appear that a personality clash between Bishop and Branson sabotaged what could have potentially been a good arrangement.
VS blamed everyone else, mainly "big bad BA" for years. However, thankfully they have turned a corner now thay're trading under their new name of Virgin Atlanta.
Oh very good!!
Apparently, according do the dreaded Wikipedia, the slots now available cannot be used for long-haul flights.
'The 12 daily pairs of take-off and landing slots at Heathrow cannot be sold to be used for long-haul routes.'
Think it's 9 slots isn't it? Didn't the 3 that VS declined to take up go straight back to BA?
Was under the impression that BA could do what they like with them, at least after the six IATA seasons have elapsed.
However BA is unlikely to sell any slots, lease them out short term maybe.
Not sure the pax ever warmed to the bmi brand marketing either.
Tell people bmi, they say who. Tell them British Midland and they said aah.
Yes, fair comment! Ended up calling it "BMI British Midland" didn't they.