I'm going to bring my little experience of this company ... Everything being equal, with the issues discussed on this thread plus the general downturn in the aviation industry and the necessary 'belt-tightening' across the board, it beggars belief that VS decide it's now time to change the logo (again) incurring mutli-million pound costs.
According to an ex-colleague who's still at The Office, ''it's time'', that the existing logo is ''tired'', and that the market research states Virgin's customers ''want to see a new brand image''.
I left VS seven years ago as a training captain (could see the writing on the wall) and now work in ME, still travelling extensively. I stand to be corrected regarding where VS may have done its research, but believe me, and I speak for the vast majority of SLF: we don't care what the lettering on the plane looks like, what colour the tail is or what shade of pantone red is to be used. We simply want to arrive safely, in a fully maintained aeroplane flown by excellent flight deck, with great ground and in-flight product and pleasant CC.
(FYI, I recall and can understand why my ex-colleague friend has that POV; the internal comms propaganda at VS has to be seen to be believed!)
Perhaps if the directors diverted their attention from their ''extra-curricular'' activities and focussed on the business priorities, then nailing you guys for T's&C's, continually telling the staff to ''tighten belts'', etc. etc. could be avoided?
All the best to you all in these difficult times.
By the way, pay attention to Gulf companies, some are recruiting just now... but why do people leave them ?