Oh, so they are only ripping off a few of us. Well that's OK then.
While I appreciate you feel the need to defend your employer, it wouldn't be difficult to knock off the 20% VAT for on-board sales. You don't even have to print a new menu, just mention that on non-EU flights the VAT will be removed. Do you think anybody is going to object?
Oh, and why is it the DZs pricing is exactly the same as U2's? All of their flights are exempt, aren't they?