With things looking brighter at the moment, this is an incredibly crass move by those in charge of things at Avion. I can't call them management as this is clearly mis-management.
It may only be a matter of time before they will need to seriously re-think this action, by which time it may be too late.
Coupled with their very poor record when operating for TCX in the UK, Avion may end up in some difficulty next year and will only have themselves to blame.