The airline is victim of its UK centric operation. EASYJET, RYANAIR, NORWEGIAN and now the Thomas Cook/Condor grouping etc. can switch their capacity (both crew and aircraft) between international bases to move with demand but Jet2 hasn't addressed this. For instance in the Canaries Thomas Cook UK is huge in the Summer but shrinks dramatically in the Winter, whereas Thomas Cook Scandinavia is the reverse and UK a/c and crews take up the slack. Jet2 need to seriously investigate a big Winter charter push both for Scandinavia and the emerging Winter markets from the former iron curtain countries into the Canaries and other Winter destinations.