Quoting Bagso
Code:
And whatever the acuality the perception with the travelling public I suspect is still "low fare" in that respect I suspect they have 1st mover advantage in terms of hordes of potential passengers checking their website 1st. That has to be a major advantage!
And thats what the last thirty years of marketing was about specifically driving that public perception - They have indeed been successful in that general public belief that the lowest prices are there to be had right on the Ryanair site !