Ryanair
Interesting times for Ryanair also, Gavin, as they change their focus from secondary to primary airports. There is some risk attached to their strategy. Whatever you may think of their ethics, the brand was very strong, being noted as being low cost and no frills. As they change, what do you now note them as being? Low cost? Not particularly, in my experience. Their fares appear to be moving towards those of their competitors. No frills? Not really, rules are being relaxed under the badge of being more friendly. If you diminish the strengths of the brand, you are no longer brand leader. Hello Schiphol, goodbye fast turnaround (Polderbaan departure, anyone?). If I were a shareholder, I would be asking some difficult questions of MOL.