..... Monarch tried too - from AGP. Great loads, the only problem was that those canny Aberdonians wouldn't pay a penny more than the equivalent service from MAN, so you had 50 minutes extra flying for zero incremental revenue. Jet 2 beware
The problems started when Globespan showed up. Contrary to toons post, loads AND yields were good for Monarch until GS showed up offering a whole other range of destinations. The problem is that the market just ain't that big from ABZ and with more choice came lower yields until the airport ended up with next to nothing.