Military leadership =/= business leadership. Especially these days.
Both Bezos at Amazon, and Jobs at Apple are/ were complete arseholes to work for.
Getting people to risk their lives for King & Country is rather different to designing watches, or grinding absolutely the last ounce of productivity from warehouse operators (read up on Amazon's warehouses, and both companies show zero integrity when it comes to using tax loopholes)
As Captain Dart says, welcome to capitalism.