if you Google the names from the link in the second post and you add helicopter, you find nothing. If you add ambulance you find a Danny Moores who has been fundraising (looking for sponsors for a cycling event) for the west air ambulance. But just only couple hunderd pounds.
You can also find him as cycling for cancer charities. You can also link this cylist to be living in same place as were the HESE is registered so probably same person.
You can find Adam Sparkes as a mountainbike biker fundraising a couple of hunderd bucks for heart charity. But this might be a different one.
You can find a Daniel Harvey as development manager at Cofunds investor platform.
Again not sure to be the same.
So at best the heart is at the right beat to support air ambulances and sufficient financial advise available for a few pennies raised, but i am not convinced all money will find good destination without apperently sh.t knowledge about or no links to helicopters.
SLB