I think much of the issue there is frequency, BE were 5x daily and had a better spread of flights with smaller aircraft, EI went up to 4x daily but at the time BE were on the route and they never seemed to fully bring in the numbers, they were initially driven by low fares and probably an unsustainable amount of advertising. However, being part of IAG will bring connections, I think its part of the sale agreement to offer them through LGW to competitors, which could be lucrative all round.