Furious spin doctoring by U.S. military media relations to paint it as a "hard landing". A hard landing implies the aircraft is on the intended landing surface. The helideck on that ship is about 100 meters away from where the wreckage is laying, and you can see the gap in the railing where the tail rotor sawed through. chopper2004 quite correctly called it a crash. High sensitivities between the Japanese and the U.S. military on Okinawa, so expect some posturing.