Well Blueskis I very much agree!
I was even moved to write to Stewart-smith or whatever the name of the old editor was in disgust at a couple of his 'articles'. In my opinion his lecturing and hectoring tone did far more damage than good. I doubt it every worked on his service underlings, let alone people who are in many cases fundemental better educated blah blah...
Positive reinforcement and changing attitudes is the way to genuinely imprve safety - just look at what happened to GASIl after David Hocking left, overnight it turned from something useful and thought provoking into 'you must do this because the rules....'